- Intertextuality is the way in which texts refer to other media texts that producers assume that their target audiences will recognise.
- One of pleasures that audiences experience is the joy of recognition.
- One form of this pleasure comes in recognising the reference in one media text to other media texts.
- This process of referencing is called intertextuality.
The word parody means making a joke out of something that takes itself too seriously, or to joke about and mess with a serious film, song, person.
Parody - 'an imitation of the style of a particular writer, artist, or genre with deliberate exaggeration for comic effect.'Recycling other media texts, using things and putting them together to make something completely new. For example, Kill Bill is a film by Quentin Tarantino which is is a mixture of Japanese samurai, french new wave, Hong Kong kung fu.
Pastiche - 'an artistic work in a style that imitates that of another work, artist, or period.'
Task:
- Analyse the following videos and make comparisons.
- How would you categorise the different features of intertextuality? Pastiche or Parody?
- Are there any other intertextual considerations?
- Check out who directed this and what else did he directed?
1. Michael Jackson's Thriller
Thriller is a smart, new modification to the current generation of songs at this time. It tried something completely new by mixing it with other genres, this makes it a pastiche production. It's mixed 80's music with 50's zombie horror and slight comedy. This is a new technique and a smart initiative by the producers to mix these categories together.
It was cleverly directed by John Landis who also directed Blues Brothers, Oscar and An American Werewolf in London.
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