Tuesday 18 March 2014

Mediation


Watch this advert about Brits Abroad made for the Foreign & Commonwealth Office. Analyse how the representation of Britain has been mediated by each stage of the process.

The average Englishman abroad in this video is represented as being rowdy, disrespectful people. This is also overshadowed by the fact the video was never ever broadcasted in the UK, only abroad. This video was shown in the USA, it doesn't give a good impression of the life of English people abroad and showcases them as always starting, or being in, trouble. With this video, it also tries to play it off as if we'd do our up most to put the blame onto somebody else just because it's abroad. The character, Danny, is showed as a stereotypical 'brit abroad' with his actions and behaviour. He also doesn't talk formally and has the stereotypical voice of a 'london hard-man' similar to the instance of Danny Dyer, ironic how they share the same name.

1 comment:

  1. Good effort Paul. The character can also be regarded as selfish, relying on his family to make the payments. The holiday is not taking place somewhere cheap so perhaps this young man is a trust fund kid. Consider also, the mode of address which is directly to camera and so to the audience. Proof read your work always and check for punctuation and grammar mistakes.

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