Rihanna's artwork for the single is a complete sale of sexual references and uses her controversial costumes such as short cut shorts, and a low tank top to reveal cleavage to indicate objectification of desire towards herself to sell the record.
Rihanna uses her body to sell her music asides to actual talented music, there is also a shower of water and a umbrella on the floor. This could indicate that she's washing away the fake persona she was using and indicates herself as going bad, just as her album title confirms. [Good Girl Gone Bad]
She uses herself to sell the record because she needs her name as she wasn't the biggest star during this time, she also uses Jay-Z to hype it up and promote it. This makes records sell depending on who it is by and who else stars in it.
Within the video she is dressed in a provocative manner which doesn't hide herself well and reveals things about her quite a bit, she represents cleavage and legs throughout the video once again objectifying herself as a sexual desire and confidently proves herself to be attractive towards the audience.
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